Premiering days before the anniversary of Presley’s death, REINVENTING ELVIS: THE ’68 COMEBACK reveals what really happened behind the scenes of this mesmerizing hour of television. The theatrical screening took place two weeks before the documentary makes its streaming premiere on Paramount+ on Aug. In it, director John Scheinfeld tells the story of a key moment in the career of Elvis Presley: his 1968 television special that revitalized a then-lagging career and put him firmly back on the path to superstardom and status as one of the biggest icons the music - and the world - has ever known. Reinventing Elvis: The ’68 Comeback is a special new feature-length documentary that was scheduled for a limited theatrical run on July 30.
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